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Pharmaceutical SEO, a division of I.P. Communications Group, provides search engine optimization services to pharmaceutical, medical device and clinical trials companies and to medical marketing, medical communications, advertising and web design companies that work with emerging brands.
Pharmaceutical SEO is comprised of personnel with deep experience in both SEO and the Pharmaceutical market.
Pharmaceutical SEO employs only ethical search engine optimization techniques. We are conservative in our approach and use only tested, proven techniques that limit risk while improving search engine ranking. We discourage the use of automatic redirects, keyword stuffing, content duplication and other search engine ‘spam’.
We do not optimize websites that are built using Macromedia Flash. Flash is not indexable by the search engine robots (see explanation here). If you have an existing site built in Flash and would like to drive search engine traffic we suggest the micro-site solution below.
We do not implement the search engine optimization changes for existing sites. The step-by-step action plan is designed to enable your internal or external developers to quickly and easily correct the following features that are critical for search engine ranking.
We reach our recommendations through a standardized process.
Search Engine Behavior / Keyword Analysis
We optimize sites based on consumer search engine behavior. There can be great differences in the number of searches for very similar terms. Identifying the most highly searched keywords and key phrases that are applicable to your message is critical.
Competitive Analysis
Now that we know the most highly searched applicable search terms, it’s important to know what websites currently score highly for the terms we have targeted. We analyze the construction of each of the top competitors. Knowing how these sites are constructed allows us to craft an SEO plan that will make your website more relevant then the current top-ranked sites.
Here is an example density report:
Gap Analysis
We dig deep to identify opportunities for greater search engine visibility. Often one keyword phrase will be very competitive and crowded, while another term will have very few applicable search results. Finding highly searched, non-competitive keywords and key phrases is our specialty.
PPC Analysis
Pay per Click advertising on Google or Yahoo can be an effective way of reaching your target audience. We will analyze the current PPC market for the keywords and key phrases identified as most important. Though only 20% of consumers read these ads, it can be an effective way to gain visibility for keywords where top organic results are very competitive.
Domain Analysis
When working with emerging brands, we often find that there is a need for multiple domains. Websites are created for patient education, clinical trials, investigators, thought leaders, industry events, etc. As part of our analysis we will identify available domain names that may be applicable to your market focus. Keyword specific domain names, i.e., www.cholesteroltreatment.com (this domain is not available), can help improve search engine ranking. See out micro-site section below to see how we can help you leverage your existing internet marketing efforts to drive additional traffic.
Current Hosting Configuration
For existing websites, we will analyze your current hosting configuration. Though few people know it, search engines ban entire blocks of IP addresses. If your website is hosted by a company that hosts sites with questionable content, that are sources of spam or have past infractions for SEO spam, the search engines can and do block all sites hosted by that provider. Though unlikely, we will verify that there are no hosting issues that may prevent your website from achieving high search engine ranking.
Known Issues Report
Our review of your website includes a listing of all known website issues, i.e., broken links, missing images, java and other scripting errors, typos (yes, search engines penalize for bad spelling), pages that don’t load correctly, etc.
The SEO Guidelines
Each report contains an analysis of your websites current title tag, alt tags, body text density and other features. These results are presented in table form for easy analysis. Each analysis is followed by our recommendations:
- Example:
- Current Title Tag = ABC Consulting Company - Home
- New Title Tag = Pharmaceutical Consulting - Clinical Trial Design - Outcomes Assessment
- We then create 3 levels of actionable SEO recommendations:
Critical SEO Recommendations - those changes that will have immediate impact on your search engine ranking. Expect results to show up in search engines in approximately 90 days from implementation.
Mid-Range SEO Recommendations - these changes are SEO problems that should be fixed to improve search engine results, while not critical - they are still important.
Strategic SEO Recommendations - these are ideas that you may not have considered. They are designed to extend and enhance the value of your search engine marketing efforts.
Micro-Sites
You have designed the main website for your emerging brand. Designers have picked colors, fonts, look and feel for your patient education site. We can mirror that look and feel to rapidly develop affordable micro-sites. Micro-sites can be used to create a virtual funnel, driving traffic to your main website, they can be used to meet the needs of specific audiences, i.e., the investigators for a IIIb study who will be trained in Chicago or for particular events, i.e. an industry event, symposium or meeting. These micro-sites are search engine friendly and can be completed in as little as 3 days.
Have questions about Pharmaceutical SEO or Micro-Sites? Contact us here
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